Proof
Results Operators Recognize
Ascend Advisers is built on outcomes our founder has delivered in the operator’s seat — across multi-brand restaurant franchising, beauty and consumer products, consumer goods and footwear and apparel. Four representative results follow. Each is written the way we run engagements: situation, what we did, what changed.
Restaurants & Franchise
#124 → #80
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MSI: Building the Marketing System Behind a Top-100 Restaurant Franchisee
Situation
Meauxmentum Strategies & Investments (MSI) operates Chicken Salad Chick, Wingstop and Taco Bell locations alongside technology and B2B businesses. Unit growth had outpaced marketing infrastructure: local store marketing depended on individual managers, brand assets were scattered, field requests arrived in every format, and leadership lacked one view of performance across brands.
What We Did
Designed and rolled out the MSI Marketing System — Local Store Marketing Kits, Local Trade Area Marketing Plans, Account Business Marketing Plans, a central Marketing Hub and standardized request forms. Built a turnkey Marketing Activation Kit Program for community events. Stood up multi-brand performance scorecards and a quarterly business-review cadence. Ran grand-opening playbooks for new markets and reallocated paid media to the highest-return channels.
What Changed
One marketing operating system across three brands; a 44-place climb on the Monitor 200 ranking of the largest U.S. restaurant franchisees in two years; marketing-attributed revenue growth in the millions; a launched branded merchandise store and multi-brand internal communications program.
Beauty & Consumer Products
$17M
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$17 Million in Amazon Sales in Under Six Months for a Breakthrough Hair Dryer
Situation
A leading health and beauty portfolio company was launching a revolutionary hair dryer into a category dominated by legacy brands and a premium disruptor. Amazon was the channel that would make or break first-year volume, and the product had no presence there.
What We Did
Built the Amazon go-to-market plan — listing architecture, A+ content, review-velocity program and launch-window pricing. Sequenced Amazon Advertising, paid social and influencer to drive external traffic and organic rank. Coordinated forecasting and fulfillment with operations so demand created was demand fulfilled. Instrumented daily dashboards and reallocated spend weekly.
What Changed
$17M in Amazon sales in under six months; a playbook reused across a 12-brand portfolio that scaled past $40M in direct-to-consumer revenue.
Consumer Goods
$100B
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Digital Transformation for a $100 Billion Consumer Goods Company
Situation
Category leadership built on retail distribution; fragmented digital capabilities, siloed data and brand teams moving at different speeds toward e-commerce and direct consumer relationships.
What We Did
Defined the transformation roadmap and governance — priorities, sequencing, owners and a PMO cadence. Led selection and integration of the marketing and commerce technology stack. Built the shared measurement framework and executive dashboards. Drove change management: training, playbooks and incentives.
What Changed
Led digital transformation for a $100 billion global consumer goods company, moving digital from a project to an operating model, with a single measurement framework adopted enterprise-wide.
Footwear & Apparel
$0 → $3.6M
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A Heritage Footwear & Apparel Brand’s First E-Commerce Site — and Millions in New Sales
Situation
A top American footwear and apparel brand with a century of craftsmanship and a loyal wholesale and retail following had no direct e-commerce channel. Customers expected to buy online; the brand needed a digital experience worthy of a luxury product and a strategy that grew, rather than cannibalized, its stores and partners.
What We Did
Led the digital transformation end to end — business case, platform strategy and a custom Python-based e-commerce build designed around an immersive, product-led shopping experience. Designed the omnichannel strategy across store, wholesale, D2C and B2B with aligned pricing, inventory and customer-data rules. Built the growth engine: SEO, paid search and social, email/CRM and craftsmanship-led content.
What Changed
$0 → $3.6M online in year one at 136% of target; millions in new omnichannel revenue in under three years.
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